I didn’t find out for quite some time that being a vegetarian actually helps the environment. It was only after watching Food Inc. that I realized how much energy it takes to produce meat and how harmful it is to the environment. Before that, I never cared where my food came from. And most of us still do not consider it. Maybe we just don’t know because there is no transparency within this industry. Maybe it is because we have heard rumors about what goes on behind our food production, but we just do not want to know. It is only natural.