Just ten years ago, very few companies had a sustainability page on their website. Now, it is ubiquitous. The word "sustainability" has woven itself into marketing and branding strategy such that companies use it to market themselves. This is a matter of pride. While there are multiple meanings for the word "sustainability," the focus here is environmental consciousness.
When I walked into the Climate Generations Area at COP21, I was in awe. Water bottles refill stations were widely accessible, power outlets were charged by bicycles, and much of the building was constructed out of renewable materials. The building truly felt like I was peering into the future — one that I would be extremely proud to live in.
I’m a self-proclaimed optimist.
While I appreciate all the “realists” out there, I charge you to take a moment and consider how everything in life is just a matter of perspective, and in this case, framing the conversation.
Last week, over 150 world leaders gathered together in Paris for the launch of the 21st Conference of Parties (COP21), indicating that climate change is finally becoming a forefront issue in global policy. And the vast majority of these world leaders were men.